The client goal was to maximise the social shares of a health quiz. Working with the client, I identified improvements to increase the likelihood of sharing based on the latest consumer psychology research. Split testing the improved version resulted in a 38% increase in the likelihood to share.
- Goal: Increase social shares
- Duration: 12 weeks
- Client: Online Health Supplements Company
- Result: +38% increase in likelihood to share
- Delivery: On time