Identify the SEO goals – is your goal to increase sales, brand exposure, repeat visits or something else?
Understand – what needs to change to achieve the goals? Depending on the goal, this may be a technical improvement or a customer behaviour change in which case the relevant factors driving customer behaviours must be understood.
Apply – design, test and measure an intervention to affect the change, influence the consumer behaviours and achieve the SEO goals.
I can help you achieve your business goals. To learn more, contact me now.