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Do The DIY Ronseal Ad – The Psychology Behind the Ad
29th March 2018
A bit of Fun ahead of the Easter Weekend Break – Someone shared the new Ronseal ad with me and I couldn’t resist – such a great piece [...]
Read more Do The DIY Ronseal Ad – The Psychology Behind the AdMind Your Customers – Bradford University – Presentation deck
5th March 2018
I was recently invited to give a presentation at Bradford University. The evening prompted lots of interesting and [...]
Read more Mind Your Customers – Bradford University – Presentation deckViral Content – Understanding Consumer Behaviours – Leeds Business Week
10th October 2017
Thank You to Everyone who made it along to todays presentation exploring the consumer psychology behind viral content, given as part of Leeds [...]
Read more Viral Content – Understanding Consumer Behaviours – Leeds Business WeekConsumer Psychology and Viral Content Marketing – Leeds Digital Festival
5th June 2017
I recently presented a sell-out session at the fantastic Leeds Digital Festival on some of the latest consumer psychology research into why [...]
Read more Consumer Psychology and Viral Content Marketing – Leeds Digital Festival